Automotive Acoustic Engineering Service Market Size - By Process, By Solution, By Offering, By Vehicle, By Application, Growth Forecast, 2025 - 2034

Automotive Acoustic Engineering Service Market Size

The global automotive acoustic engineering service market size was valued at USD 6.9 billion in 2024 and is projected to grow at a CAGR of 8.9% between 2025 and 2034.
 

The market is witnessing robust growth, driven by increasing demand for quieter and more comfortable vehicle cabins, stringent regulatory standards on noise pollution, and the global shift toward electric vehicles (EVs). As vehicle architecture evolves and electrification eliminates traditional engine sounds, OEMs and Tier 1 suppliers are placing greater emphasis on acoustic performance to enhance overall driving experience and brand differentiation.
 

Across regions, particularly in Europe and Asia-Pacific, automotive manufacturers are investing heavily in acoustic engineering to optimize NVH (Noise, Vibration, and Harshness) characteristics. This includes advanced services such as digital noise simulation, active noise control (ANC), sound source identification, and material optimization. Cutting-edge software tools and virtual testing environments now allow for early-stage acoustic analysis and iterative design improvements, significantly reducing time-to-market and development costs.
 

The automotive acoustic engineering service market is further supported by collaborative R&D initiatives, government mandates on interior and exterior noise levels, and the rising focus on customer-centric vehicle design. For instance, in March 2024, Hyundai Motor Group partnered with Siemens Digital Industries Software to implement AI-driven acoustic modeling tools in the early development phase of its EV lineup, aiming to balance sound aesthetics with regulatory compliance and consumer preferences.
 

Technological advancements such as immersive 3D acoustic visualization, sensor fusion for noise mapping, and AI-enhanced anomaly detection are reshaping how acoustic performance is engineered. These developments are empowering manufacturers to proactively address NVH challenges, tailor sound signatures for brand identity, and deliver premium in-cabin experiences in a rapidly evolving automotive landscape.
 

Automotive Acoustic Engineering Service Market Trends

• Automotive OEMs and Tier 1 suppliers are increasingly investing in advanced acoustic engineering services to enhance in-cabin comfort, reduce noise, and meet evolving NVH (Noise, Vibration, and Harshness) standards. This trend is being driven by consumer demand for quieter, more refined driving experiences, particularly in electric and premium vehicle segments where traditional engine noise is absent and secondary noise sources become more pronounced.
   
• The integration of artificial intelligence (AI), machine learning, and data-driven simulation tools is transforming acoustic analysis and design workflows. AI-powered modeling enables predictive noise simulation, root cause analysis, and automatic optimization of acoustic performance across different driving scenarios and material configurations significantly reducing development cycles and costs.
   
• Digital twin technology and cloud-based acoustic testing platforms are enabling real-time, collaborative NVH validation in virtual environments. These tools allow automotive engineers to replicate vehicle acoustics under a range of real-world conditions without the need for physical prototypes, improving accuracy and speeding up time-to-market for new models.
   
• The transition to electric vehicles (EVs) and autonomous driving is accelerating demand for custom acoustic branding and interior sound scaping. With reduced mechanical noise, automakers are now developing signature interior sound profiles and subtle feedback cues using active noise control (ANC) and artificial sound design to maintain driving engagement and passenger comfort.
   
• Modular, scalable acoustic engineering platforms with open architecture support flexible integration into OEM product development pipelines. These platforms enable seamless collaboration with design, materials, and infotainment teams, while also allowing integration of third-party tools and hardware for testing, sensor data collection, and AI-based tuning enhancing acoustic quality across diverse vehicle models and global markets.
   

Automotive Acoustic Engineering Service Market Analysis

Based on process, the market is divided into designing, development and testing. The designing segment dominated the market, generating revenue of around USD 1.6 billion in 2024.
 

• The designing segment dominated the automotive acoustic engineering services market due to its pivotal role in establishing vehicle sound characteristics during the conceptual and pre-prototyping phases. This stage includes critical tasks such as material selection, sound package development, source-path-receiver analysis, and 3D acoustic simulations that shape both interior and exterior noise performance.
   
• For instance, in 2023, BMW Group partnered with AVL List GmbH to deploy virtual acoustic prototyping tools during the design phase of its Neue Klasse EV platform. Similarly, Hyundai Motor Company collaborated with Siemens Digital Industries Software to implement AI-driven acoustic design modeling for its next-generation electric SUVs, reducing physical testing time by over 30%.
   
• The increasing adoption of digital twin technology, AI-enhanced modeling, and predictive acoustic analytics makes the designing process highly scalable across vehicle lines. These tools enable OEMs to tailor NVH strategies for specific vehicle segments, from luxury sedans to electric commercial vans. As electrification continues to reduce traditional powertrain noise, early-stage acoustic design becomes even more essential for maintaining cabin comfort and differentiating brand sound signatures.
   

Based on vehicles, the market is divided into passenger vehicles and commercial vehicles. The passenger vehicles dominated the market accounting segment and held a market share of 60% in 2024.
 

• The passenger vehicles segment dominated the automotive acoustic engineering services market, driven by the growing demand for enhanced in-cabin comfort, refined acoustic experiences, and premium NVH (Noise, Vibration, and Harshness) performance. As consumers become more sensitive to interior noise levels, especially in electric and hybrid vehicles, OEMs are prioritizing advanced acoustic engineering in passenger car design.
   
• For instance, in 2023, Mercedes-Benz expanded its collaboration with HEAD acoustics GmbH to enhance interior sound quality in its electric EQ lineup, focusing on active noise control and psychoacoustic tuning to meet luxury market expectations.
   
• The rise of EVs, autonomous vehicles, and connected infotainment systems in the passenger vehicle segment has further heightened the need for precise acoustic tuning. With minimal engine noise in EVs, secondary sounds such as tire, wind, and HVAC noise become more prominent, prompting automakers to invest heavily in sound insulation, vibration damping, and acoustic simulation technologies. This trend is particularly strong in urban markets across Europe and Asia-Pacific, where consumer expectations for quiet, comfortable mobility continue to grow.
   

Based on offering, the market is divided into physical and virtual. The physical segment dominated the market in 2024.
 

• The physical segment dominated the automotive acoustic engineering service market, owing to its critical role in real-world validation, prototype testing, and regulatory compliance. Physical acoustic testing conducted through semi-anechoic chambers, test benches, and on-road trial remains essential for capturing complex NVH phenomena that virtual simulations alone cannot fully replicate.
   
• For example, in 2023, Volkswagen Group expanded its acoustic testing facilities in Wolfsburg, Germany, adding advanced wind tunnel systems and vibration test rigs to evaluate cabin noise under dynamic conditions. Similarly, Honda R&D Co., Ltd. continued to rely on full-vehicle acoustic testing in its Sakura Proving Ground to refine tire-road interaction noise in upcoming hybrid models.
   
• While virtual tools are gaining traction for early design and simulation, physical testing ensures regulatory compliance with global noise standards (such as UNECE R51 and ISO 362) and supports late-stage tuning for real-world environments. It also provides accurate assessments of material behavior, joint interfaces, and component resonance key variables that influence sound performance but are challenging to simulate precisely.
   

Based on solutions, the market is divided into calibration, vibration, simulation and others. The calibration segment dominated the market in 2024.
 

• The calibration segment dominated the automotive acoustic engineering service market, driven by the critical need to fine-tune vehicle acoustic systems for optimal noise, vibration, and harshness (NVH) performance. Calibration services involve adjusting active noise control (ANC) systems, sound tuning of powertrain components, and optimizing sound design to meet both regulatory requirements and consumer expectations.
   
• For instance, in 2023, Ford Motor Company leveraged advanced ANC calibration technologies in collaboration with Bose Corporation to enhance cabin quietness in its Mustang Mach-E electric SUV, achieving a significant reduction in road and wind noise. Similarly, Tesla employed sophisticated sound calibration techniques to create distinctive and customizable sound profiles for its EVs, balancing safety and comfort.
   
• Calibration services are essential in translating simulation and testing insights into actionable adjustments during the vehicle development process. This segment’s dominance is further propelled by the increasing integration of active sound design and feedback systems in electric and hybrid vehicles, which require precise acoustic calibration to compensate for the absence of traditional engine noise.
   
• With the growing complexity of modern vehicles, including multiple powertrain configurations and advanced infotainment systems, the demand for specialized calibration solutions is expected to remain strong, ensuring vehicles deliver consistent and high-quality acoustic experiences across diverse driving conditions.
   

Based on the application, the market is divided into interior, body & structure, powertrain and drivetrain. The interior segment dominated the market in 2024.
 

• The interior segment dominated the automotive acoustic engineering services market, driven by increasing consumer demand for quieter and more comfortable vehicle cabins. Acoustic engineering services focused on the interior include soundproofing, active noise cancellation, vibration isolation, and psychoacoustic tuning to enhance the overall in-cabin sound experience.
   
• For instance, in 2023, Audi implemented advanced interior acoustic optimization techniques in its e-tron series, combining sound-absorbing materials with active noise control systems to significantly reduce road and wind noise inside the cabin. Similarly, Volvo Cars utilized 3D acoustic simulations to refine sound quality and minimize unwanted vibrations in the interiors of its latest XC90 model.
   
• The shift toward electric and hybrid vehicles has intensified focus on interior acoustics, as the reduction of engine noise makes secondary noises such as HVAC systems, tire-road interaction, and wind more noticeable to passengers. As a result, manufacturers are prioritizing the development of sophisticated acoustic solutions tailored for interior comfort and luxury.
   

U.S. dominated the North America automotive acoustic engineering service market with revenue USD 1.3 billion in 2024 and is expected to grow with a CAGR of around 7.8% during the forecast period.
 

• The U.S. dominated the North America market, fuelled by robust automotive manufacturing ecosystem, advanced research facilities, and early integration of innovative NVH technologies. Major OEMs such as General Motors and Ford Motor Company have significantly increased investments in acoustic engineering to enhance cabin comfort and comply with stricter noise regulations.
   
• For instance, in 2023, General Motors partnered with AVL List GmbH to implement AI-driven acoustic simulation tools in the design phase of its electric Silverado pickup, improving noise reduction while reducing physical prototype costs.
   
• Tesla, Inc. continues to lead in acoustic calibration innovations, employing sophisticated sound design and vibration control technologies to create distinctive sound profiles for its electric vehicles, enhancing both safety and passenger comfort.
   
• Supportive infrastructure in automotive hubs like Detroit and Silicon Valley—featuring specialized acoustic testing labs such as those at the University of Michigan’s Mcity and Stanford University’s Center for Automotive Research also strengthens the U.S.’s leadership position in the North American market.
   

Predictions suggest that from 2025-2034, the Germany automotive acoustic engineering service market will grow tremendously.
 

• Germany Automotive Acoustic Engineering Service Market will experience tremendous growth between 2025 and 2034. This expansion is driven by Germany’s position as a global automotive hub, the rapid shift toward electric and autonomous vehicles, and stringent European noise and emission regulations.
   
• German automakers such as Volkswagen Group, BMW, and Daimler AG are intensifying their investments in advanced acoustic engineering solutions, including AI-driven noise simulation, active noise control systems, and innovative soundproofing materials, to enhance vehicle comfort and comply with evolving regulatory standards.
   
• Collaborations with technology providers like Fraunhofer Institute for Building Physics and Helmholtz Zentrum München are accelerating R&D efforts, fostering cutting-edge innovations in NVH reduction that will fuel market growth throughout the forecast period.
   

Predictions suggest that from 2025-2034, the China automotive acoustic engineering service market will grow tremendously.
 

• China Automotive Acoustic Engineering Services Market will witness significant growth, driven by rapid urbanization, escalating electric vehicle (EV) adoption, and increasing consumer demand for enhanced vehicle comfort and reduced cabin noise.
   
• Leading Chinese automakers such as BYD, NIO, and Geely are heavily investing in advanced acoustic engineering technologies, including AI-powered noise simulation, active noise cancellation, and lightweight soundproofing materials, to improve NVH performance and differentiate their electric and hybrid vehicle offerings.
   
• Government policies promoting green mobility and stricter noise emission regulations are encouraging OEMs and suppliers to accelerate innovations in acoustic design and testing. Partnerships with research institutions like the Chinese Academy of Sciences and technology firms are further boosting the market’s technological capabilities and growth potential throughout the forecast period.
   

Predictions suggest that from 2025-2034, the UAE automotive acoustic engineering service market will grow tremendously.
 

• UAE automotive acoustic engineering service market will experience substantial growth, driven by the country’s rapid urbanization, increasing adoption of electric and luxury vehicles, and government initiatives promoting smart and sustainable transportation solutions.
   
• The UAE’s focus on developing smart cities such as Dubai and Abu Dhabi is accelerating investments in advanced vehicle technologies, including acoustic engineering services aimed at enhancing passenger comfort and meeting international noise regulation standards.
   
• Regional automotive players and global OEMs operating in the UAE are increasingly incorporating state-of-the-art noise reduction technologies, active noise cancellation, and acoustic material innovations into vehicle design and testing processes. Collaborations with technology providers and research centers in the Middle East are further supporting market growth and innovation.            
   

Automotive Acoustic Engineering Service Market Share

• The top 7 companies, Siemens AG, Continental AG, Bertrandt AG, Schaeffler Engineering GmbH, Autoneum Holding Ltd, Catalyst Acoustics Group and EDAG Engineering Group AG hold a significant market share of over 30% in the automotive acoustic engineering services market in 2024.
   
• Siemens AG holds a leading position in the automotive acoustic engineering market by providing comprehensive digital engineering solutions, including advanced NVH simulation software, hardware-in-the-loop (HIL) testing, and acoustics consulting services. Siemens’ offerings enhance vehicle noise reduction and vibration control across global OEMs.
   
• For instance, in March 2024, Siemens launched an AI-powered NVH simulation platform integrated with cloud computing, enabling faster and more accurate acoustic analysis for electric vehicle development in Europe and Asia.
   
• Continental AG excels in delivering end-to-end acoustic engineering services, specializing in active noise cancellation systems, sound package materials, and vehicle-wide NVH optimization. Continental’s expertise supports both combustion engines and electric vehicle platforms.
   
• For instance, in January 2024, Continental deployed its next-generation ANC system in collaboration with a major German OEM, significantly reducing cabin noise in the latest electric SUV model.
   
• Bertrandt AG is a prominent engineering service provider focusing on acoustic testing, simulation, and validation services. Their expertise spans from early design-phase consulting to prototype NVH measurements, aiding OEMs in optimizing vehicle sound quality and vibration characteristics.
   
• For instance, in February 2024, Bertrandt expanded its acoustic testing facilities in Germany with state-of-the-art semi-anechoic chambers to support increased demand from electric vehicle manufacturers.
   
• Schaeffler Engineering GmbH offers integrated acoustic and vibration engineering solutions targeting powertrain and drivetrain systems. Their services include detailed NVH analysis, component testing, and active vibration control development.
   
• For instance, in April 2024, Schaeffler partnered with a leading European EV manufacturer to deliver enhanced acoustic calibration solutions, improving powertrain sound quality and reducing unwanted vibrations.
   
• Autoneum Holding Ltd specializes in lightweight acoustic insulation systems and sound package development, catering to both combustion and electric vehicles. Autoneum’s innovations help reduce vehicle weight while maximizing noise reduction performance. For instance, in March 2024, Autoneum introduced a new bio-based sound-absorbing material that was adopted by several Asian automakers aiming for sustainable and lightweight acoustic solutions.
   
• Catalyst Acoustics Group is recognized for its advanced acoustic measurement and analysis services, offering bespoke noise and vibration testing, sound quality evaluations, and consulting tailored to automotive clients worldwide. For instance, in January 2024, Catalyst Acoustics implemented a multi-sensor NVH monitoring system for a North American EV manufacturer, enabling real-time acoustic diagnostics during vehicle testing.
   
• EDAG Engineering Group AG provides holistic vehicle engineering services with a strong focus on acoustic design, simulation, and testing. EDAG’s multidisciplinary teams support OEMs in developing vehicles with optimized NVH performance and superior sound quality.
   
• For instance, in February 2024, EDAG launched a virtual acoustic lab platform that integrates AI-driven sound simulation with vehicle prototyping workflows, accelerating acoustic development cycles for European and Asian clients.
   

Automotive Acoustic Engineering Service Market Companies

Major players operating in the Automotive acoustic engineering service industry are:

• Autoneum
• Bertrandt
• Catalyst Acoustics
• Continental
• EDAG Engineering
• Faurecia
• FEV Group
• Gentex
• Schaeffler Engineering
• Siemens
   

Leading companies in the automotive acoustic engineering services market are actively pursuing strategic initiatives such as mergers and acquisitions, technical partnerships, and targeted investments in simulation software, artificial intelligence, and digital twin technologies. These efforts are aimed at enhancing their acoustic modeling capabilities, reducing development time, and offering end-to-end NVH (noise, vibration, and harshness) engineering solutions for electric, hybrid, and internal combustion engine vehicles. Major players are focusing on delivering integrated acoustic solutions that cover everything from early-stage design and simulation to physical prototyping, testing, and validation.
 

By investing in cloud-based platforms, AI-driven noise prediction tools, and smart acoustic materials, these companies are helping OEMs achieve quieter, more refined, and energy-efficient vehicles that meet evolving consumer preferences and regulatory demands. Companies are also leveraging API-based software integration and modular service platforms that can be tailored to OEM-specific NVH requirements, ensuring scalability across vehicle models and propulsion types. Collaborations with automakers, research institutions, and sound system manufacturers are enabling rapid prototyping, customized acoustic signatures, and improved in-cabin sound experiences.
 

Automotive Acoustic Engineering Service Industry News

• In May 2024, Siemens AG introduced a next-generation acoustic simulation tool within its Simcenter platform, enabling real-time NVH analysis for electric vehicles and significantly reducing prototype testing cycles for global automakers.
   
• In April 2024, Continental AG unveiled an advanced Active Noise Cancellation (ANC) system at the Auto Shanghai Expo, designed specifically for EV platforms, helping reduce road and wind noise in premium segment vehicles.
   
• In March 2024, Bertrandt AG expanded its acoustic testing facility in Wolfsburg, Germany, adding new semi-anechoic chambers and laser vibrometry equipment to support rising demand for precise interior noise diagnostics from European OEMs.
   
• In February 2024, Schaeffler Engineering GmbH launched a vibration monitoring system for electric drivetrains, combining machine learning algorithms with NVH sensors to predict and prevent noise anomalies during vehicle operation.
   
• In January 2024, Autoneum Holding Ltd introduced a sustainable sound insulation solution made from 100% recycled PET fibers, which was adopted by multiple Asian and European automakers targeting lightweight and eco-friendly acoustic packaging.
   
• In December 2023, Catalyst Acoustics Group deployed a remote acoustic diagnostics platform for a North American EV manufacturer, allowing engineers to assess vehicle sound quality in real-time during road tests using cloud-based analytics.
   
• In November 2023, EDAG Engineering Group AG announced the launch of its Virtual Acoustics Lab (VAL), a digital NVH development environment that enables OEMs to simulate and tune vehicle sound signatures in the early design phase without physical models.
   

The automotive acoustic engineering market report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Million) from 2021 to 2034, for the following segments:

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Market, By Process

• Designing
• Development
• Testing

Market, By Offering

• Physical
• Virtual

Market, By Solution

• Calibration
• Vibration
• Simulation
• Others

Market, By Vehicle

• Passenger cars
  • Sedans
  • Hatchbacks
  • SUV
• Commercial vehicles
  • Light Commercial Vehicles (LCV)
  • Medium Commercial Vehicles (MCV)
  • Heavy Commercial Vehicles (HCV)

Market, By Application

• Interior
• Body & structure
• Powertrain
• Drivetrain

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia